Honda and Hot Wheels Showcase Civic EG at GIIAS 2024

TEMPO.CO, Jakarta - Honda Prospect Motor and Hot Wheels released an exclusive Civic EG product at the Gaikindo Indonesia International Auto Show (GIIAS 2024) on Saturday, July 20, 2024. The Honda Civic EG was chosen for its iconic model and high performance.

The Honda Civic EG is not only popular in the Japanese domestic market, but has also achieved success in the international market, including in the United States.

The Honda Civic EG Special Edition or Hot Wheels Honda Civic EG 2024 Convention Car features exclusive design elements with the legendary livery used in racing events. This special edition will be produced on a limited basis exclusively for collectors in Indonesia.

At the GIIAS 2024 event, Honda and Hot Wheels will also display a 1:1 version of the Civic EG Special Edition designed similarly to the diecast version. So consumers can see and enjoy the Honda Civic EG, as well as various Honda products immortalized into diecast.

“Honda is very proud to be part of the special collection of legendary Hot Wheels cars, especially with the Honda Civic which has been very close to consumers in various countries, including in Indonesia,” said Yulian Karfili as Communication Strategy Sub-Division Head of PT Honda Prospect Motor.

Meanwhile, Brand Manager Vehicles Category MATTEL SEA Radithya Pradana said that this collaboration was a historic moment for both parties. Hot Wheels is committed to continue to be relevant to the younger generation, especially Auto-Enthusiasts.

“We believe that this collaboration with Honda in the form of a 1:64 scale Hot Wheels Honda Civic EG 2024 Convention Car diecast can bring fun and awaken the dreams of everyone,” he added.

ERWAN HARTAWAN

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