TEMPO.CO, Jakarta - Among dozens of outlets in the exhibition area of spare parts, accessories and motorcycles at Gaikindo Indonesia International Auto Show or (GIIAS) 2017, an outlet is not related to the automotive industry.
Interestingly, a booth has been very busy serving customers interested in buying a variety of products offered at a discount price ranging from 10%.
The Body Shop is among vendors participating at the event held at the Indonesia Convention Exhibition (ICE) of BSD City, Tangerang, on August 10-20, 2017.
Read: Latest Cars to be Showcased at GIIAS 2017
Apparently, the management of The Body Shop is quite keen to seize an opportunity selling products to women who accompany their husbands or partners to witness the largest automotive exhibition in Indonesia.
Indahyanti, one of the visitors, said that she was not particularly interested when her husband asked her to go to GIIAS since the location is quite far from her house in East Jakarta.
"Since my husband asked me to join him, I finally come along. It turns out that, between the spare parts and accessory booths at GIIAS, there is one booth that is quite interesting and different from the others. It’s The Body Shop," Indahyati said.
According to Indahyati, men are also interested in The Body Shop’s products. Santy, the shop keeper, said since the opening of GIIAS, many visitors have come to her booth and some of them are men.
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