TEMPO.CO, Jakarta - Go-Jek will hold Go-Food Festival in Bogor, West Java. The event will be held starting Monday, February 19, at Bale Binarum, Padjadjaran, Bogor.
Go-Jek Chief Commercial Expansion, Catherine Hindra Sutjahyo, stated that the Go-Food Festival aims to introduce a way to developing culinary micro-business in Bogor City.
"Through the Go-Food Festival, we help SMEs culinary in the city be more advanced. With Go-Food service, they are helped for the delivery, now with Go-Food Festival we want to help them open their branches and increase their business scale," he said in a press release on Wednesday, February 14.
Catherine said the majority of Go-Food merchant partners are SMEs. Various obstacles that are often experienced by micro businesses include limited capital, human resources, financial transparency, and business knowledge.
By bringing the concept of a food court (pujasera), Go-Food's partners can open branches without requiring high capital for operational costs, such as for booths renting, water and electricity bills, and services. Go-Food Festival provides booths and various cooking utensils for micro-entrepreneurs.
Go-Food is a food delivery service from Go-Jek which now involves 125,000 merchant partners in various cities across Indonesia since its launch in April 2015.
Bisnis.com
