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Saturday, 17 November 2018 | 12:00
Jokowi Visits Planned Construction Site for Cross-border Post President Joko Widodo or Jokowi visited the planned site for
the construction of the Sota Cross-border Post (PLBN) in
Merauke, Papua.
Saturday, 17 November 2018 | 11:42
KAI Cirebon Gives 10 Percent Discount at Rail Run Event KAI Cirebon will give 10 percent discount for those who
purchase tickets at the Rail Run event on November 18.
ASEAN Marketing Summit Announces Top 10 Indonesian Brands
Friday, 08 September, 2017 | 07:30 WIB
ASEAN Marketing Summit Announces Top 10 Indonesian Brands

TEMPO.CO, Jakarta - The 3rd ASEAN Marketing Summit (AMS) 2017 has announced top 10 Indonesian brands. The event was held Wednesday, September 6.

The 10 brands are Aqua, Alfamart, Google, Youtube, Garuda Indonesia, Go-Jek, Indofood, Matahari Department Store, Unilever and Samsung.

Brand Asia conducted a survey on 80 global brands in ten Asian countries and observed the differences between brands in each region, which includes China, India, Indonesia, Japan, Malaysia, the Philippines, South Korea, Taiwan, Thailand and Vietnam.

Aside from 80 global brands, Brand Asia also surveyed 40 local brands each in the 10 regions. The survey was conducted from February to May.

The brand strength analysis was based on four pillars: friendly, convenient, outstanding and innovative. The assessment was also made based on corporate social responsibility, brand loyalty, and media engagement.

AMS 2017 is a platform that brought together academicians and leading practitioners with different industrial and corporate backgrounds.

“ASEAN started from G2G [government to government], followed by B2B [business to business], and then P2P [people to people] with social and cultural spirit,” said a co-founder of Philip Kotler Center for ASEAN Marketing, Hermawan Kertajaya.

Last but not least, he added, M2M (Marketers to Marketers), for whom ASEAN Marketing Summit was held for the third time.

HENDARTYO HANGGI



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