E-commerce Report Ranks Indonesia 3rd Largest Android-Based Market

14 October 2021 09:36 WIB

TEMPO.CO, Jakarta - Mobile marketing analytics and attribution platform AppsFlyer revealed that the number of E-commerce application downloads in Indonesia saw a 70 percent growth from January up to July 2021. 

In its 2021 State of eCommerce App Marketing report, Indonesia is said to be the world’s third largest Android ecommerce app market with 8 percent of the global ecommerce app downloads, Bisnis.com reported.

Senior Customer Success Manager APAC AppsFlyer Luthfi Anshari writes that Indonesia ranks only behind Brazil with a total 19 percent ecommerce app installations and India with 17 percent of ecommerce downloads on Android devices. 

Meanwhile, the United States, Brazil, and Russia complete the top-three ranking as the largest ecommerce markets for iOS devices. The 2021 ecommerce app marketing report gathered data from 1.7 billion installed ecommerce apps in Asia Pacific and 920 apps and 9 billion remarketing effort conversions in January to July 2021.

They conclude that the Covid-19 pandemic has changed the behavior of the public and drove consumers to adopt a new way of shopping. Luthfi Anshari wrote that Appsflyer suggests E-commerce apps to look into the Indonesian developing market.

Indonesia, according to Appsflyer, logged 116 percent growth in spending across Indonesia from January to July 2021. 

Read: Shopee Opens Office in Solo, Calls for 2,000 Employees until 2022

BISNIS



Paylater Raises Consumer Spending; Economist Advises Users' Discretion

10 hari lalu

Paylater Raises Consumer Spending; Economist Advises Users' Discretion

The use of paylater payment method continues to grow.


Survey: Tokopedia the Most Preferred E-Commerce by Millenials and Gen Z

36 hari lalu

Survey: Tokopedia the Most Preferred E-Commerce by Millenials and Gen Z

Tokopedia is the most used, most trusted, and safest e-commerce platform for millennials and gen Z, according to the latest survey.


Tokopedia Launches 'PLUS by GoTo', Offers Exclusive Benefits

37 hari lalu

Tokopedia Launches 'PLUS by GoTo', Offers Exclusive Benefits

PLUS by GoTo offers tons of benefits such as unlimited free shipping, same-day delivery with faster order processing time, and special discounts.


Survey: More Men Shop Online than Women in Indonesia

7 Juli 2022

Survey: More Men Shop Online than Women in Indonesia

The research shows that e-commerce transactions volume by men reached 62 percent, while women's was 38 percent.


Ipsos Survey: Tokopedia Provides Fastest Delivery

20 April 2022

Ipsos Survey: Tokopedia Provides Fastest Delivery

Ipsos ran a survey to reveal the customer's perception of their decision-making process to purchase a product from e-commerce sites in Indonesia.


Task Force Reminds Public of Medical Waste from COVID-19 Self-tests

18 Maret 2022

Task Force Reminds Public of Medical Waste from COVID-19 Self-tests

The COVID-19 Task Force spokesman reminds people who carry out COVID-19 self-tests to thoughtfully manage the medical waste.


Health Ministry to Rule Sales of COVID-19 Test Kits in E-Commerce

21 Februari 2022

Health Ministry to Rule Sales of COVID-19 Test Kits in E-Commerce

Health Minister Budi Gunadi Sadikin said the Health Ministry will control rampant sales of COVID-19 antigen tests per box in e-commerce.


BI Governor: E-commerce Transaction to Reach Rp530 Tn in 2022

11 Desember 2021

BI Governor: E-commerce Transaction to Reach Rp530 Tn in 2022

Bank Indonesia (BI) Governor Perry Warjiyo predicts that e-commerce transaction in Indonesia will rise to Rp530 trillion in 2022.


Paxel, Waste4Change Launch E-Commerce Packaging Waste Management Service

26 November 2021

Paxel, Waste4Change Launch E-Commerce Packaging Waste Management Service

Logistics startup Paxel launched the PaxelRecycle service as a form of its responsibility for waste management of e-commerce packaging.


OJK: Indonesia Forecasted to Lead Digital Economy in Southeast Asia by 2025

11 November 2021

OJK: Indonesia Forecasted to Lead Digital Economy in Southeast Asia by 2025

OJK chairman says that Indonesia is projected to be at the top position for the digital economy in Southeast Asia by 2025.