TEMPO.CO, Jakarta - NewJeans, the girl group under ADOR, is treating its fans, affectionately called Bunnies, once again with a pop-up store in Jakarta! Titled "How Sweet" and "Supernatural," this store provides the perfect opportunity to snag various official merchandise.

Organized in collaboration with LINE FRIENDS, the pop-up store is located on the Upper Ground floor of Gandaria City Mall in South Jakarta and is open from July 5 to August 4, 2024.

The store presents a wide variety of merchandise, with the "Supernatural" collection being the hottest item among Bunnies. Inspired by NewJeans' latest single of the same name in Japan, the collection features a unique collaboration with the iconic artist Takashi Murakami and his signature sunflowers. The music video portrays the members transformed into The Powerpuff Girls, with Minji in blue, Hanni in pink, Danielle in yellow, Haerin in green, and Hyein in purple.

Fans can find an array of tempting items, including pillows, mousepads, water bottles, photocards, photocard holders, plushies, keychains, and adorable GripToks. The collection also includes must-have items like T-shirts, waist bags, tote bags, and hats.

Additionally, Bunnies can enjoy interactive photo opportunities. These include photo spots featuring the NewJeans members themselves with the "Supernatural" theme and a special collaboration area showcasing Takashi Murakami's sunflowers. These interactive experiences add to the overall fun and enjoyment for visitors.

NewJeans' Global Phenomenon

During the opening week, the pop-up store experienced such high demand that some merchandise completely sold out. However, fans can now pre-order these out-of-stock items through the pop-up store or online e-commerce platforms.

NewJeans' success as a girl group extends far beyond South Korea. They have garnered a massive fanbase across various countries, including Indonesia. In addition to Jakarta, fans in Australia, Taiwan, Canada, and the United States can also visit their own NewJeans pop-up stores. This month, the group is further expanding its reach with pop-up stores in three additional Southeast Asian countries, namely Malaysia, Thailand, and the Philippines.

The existence of this pop-up store proves NewJeans' position as one of the most beloved K-pop girl groups today, captivating audiences both within and outside of South Korea. So Bunnies in Jakarta, don't miss this exciting opportunity!

ADINDA JASMINE PRASETYO

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