Bridgestone Hopes 'Ecopia' Sales will Exceed Target
3 November 2014 16:14 WIB
TEMPO.CO, Jakarta - Franky Paduli, Deputy Director of Sales and Marketing for Bridgestone Indonesia, is optimistic that the sales of 'Ecopia' tires can break the pre-determined target of 1 million units. This can be seen from high consumer interest towards the product last year.
"Last year during the launch of the Ecopia 150, we successfully sold 1 million tires. This year, we are certain to break that target," said Franky last Friday, October 31, 2014. He added that up to November 2014, they have sold over 1 million tires, although he is not sure about the exact amount. "We should wait until the end of the year to see the real total," he said.
This achievement is also hoped to boost Bridgestone's market share in the tire market in Indonesia. Currently, Bridgestone holds 35 percent of the total tire market share in the country.
YOLANDA RYAN ARMINDYA