TEMPO.CO, Jakarta - Of the 189 small and medium enterprises (SMES) in Malang, East Java, only 10 percent have the Indonesian National Standard (SNI) certification, according to a report.
"ISO certification is needed in the free market era," said Head of Malang Industry and Trade Agency Ida Ayu Made Wahyu, Friday, September 26, 2014.
Wahyu added that ISO certifications are also necessary to compete in the ASEAN Economic Community 2015.
In anticipation of a tough competition in the free market, he said that Malang local government has been trying to help small and medium-sized businesses to have ISO certification, especially for food and beverage products produced by the SMEs in the city.
He further said that every food and beverage products will be tested in terms of their quality and their manufacturing processes will have to be in accordance with the standards, so they can compete with foreign products and can meet the needs of the market among ASEAN countries.
In addition, entrepreneurs, Wahyu added, will be trained and mentored in the processing and marketing of products, so that processed food products typical of Malang will not only known in the local market only.
Malang is a city known for the production of chips made of mixed vegetables and fruits.