TEMPO.CO, Jakarta - PT Toyota Astra Motor (TAM) has reached a total sale of 282,593 units along January-August 2014 period. The number grew 1.2 percent compared to the same period last year, which is 279,151 units.
Marketing Director of PT TAM, Rahmat Samulo, says the automotive industry continue to grow each year and followed by tight competitions. The matter is characterized by the presence of the new several products in the market.
"This condition becomes a challenge for Toyota to continue their innovations according to the current needs and market trends. One way is by introducing several new products and refreshment towards several other line-ups," Rahmat said in a press release received by ANTARA yesterday.
Along the year, Toyota introduces several new products such as Toyota Corolla Altis and All New Yaris. The new line-up presents Toyota Fortuner 4x4 Diesel and Toyota Avanza Luxury and a refreshment on the New NAV1.