MRT Jakarta Optimizes Ads Placement to Boost Profit
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28 November 2019 10:36 WIB
TEMPO.CO, Jakarta - President director of PT Mass Rapid Transit or MRT Jakarta, William Sabandar, expressed optimism that the regional-owned company’s profit will increase by 300 percent in the second and third-year operations.
William said his side identified potential funding from income outside the ticket sales or non-farebox, such as advertising at stations.
“We see the good potential of profits from advertising, and we offer ads placement outside areas of the train and the existing ones,” said William at his office, Wisma Nusantara Building, Central Jakarta, Wednesday, November 27. “This non-farebox must be optimized.’
PT MRT was eyeing to generate Rp200-250 billion profit in 2020, which was triple from this year’s profit of Rp60-70 billion.
According to William, 70 to 80 percent of the profit in 2019 was earned from non-farebox, reaching Rp225 billion. As for details, the profit in the form of advertising is at 55 percent, naming rights (33 percent), telecommunication (2 percent), and retail dan micro, small, medium enterprises or MSMEs (1 percent).
The corporate director said the naming right of stations was also a potential for a higher profit. So far, MRT has made the deal in five stations, and William targeted to make more of it in 5 to 7 stations this year, except ASEAN Station. William then called on private parties to contribute to increasing the revenue of MRT Jakarta.
LANI DIANA WIJAYA