TEMPO.CO, Jakarta - In this day and age, the saturated digital market demands a content creator, or someone who creates entertaining or educational material that is expressed through various media/channels, to be creative and attract the attention of the general audience.

This is not an easy task but here are the 5 sets of skills that a content creator should hone to be successful, as cited from creative entrepreneurship media and community, Kreativv:

Writing

Writing is basically the essential skill to have if we talk about creating an article. An article would not be exposed to the public if it is not published, so publishing the regular blog up to e-books focused on certain keywords is something that you need to do. Having an SEO copywriting skill and knowledge about a certain product would be an added value in this field, apart from creating an interesting and enjoyable piece of writing.

Researching

This is the second most important skill you should build in the field of content creation as you are responsible for the in-depth research to better validate your content. Being internet-savvy would not hurt as online research would ease your work.

SEO Copywriting

Understanding Search Engine Optimization (SEO) will help your content be better exposed to a wider audience utilizing the correct keywords related to your content. There are a plethora of materials online provided by SEO professionals you can study to hone this skill.

Photography and Videography

Content creation in platforms that blend articles together with still and moving images requires you to learn these skills as there are a plethora of online multimedia platforms that accommodate all three aspects. Utilize photos and videos to better strengthen your piece of work with search-friendly texts along with other searchable aspects in your piece.

Editing

Lastly, there is the skill as an editor. Here you must be able to plan and coordinate each content through an editorial calendar. Your job is the same as a magazine editor. But there's a big difference, which is that you need to be able to integrate content across media and platforms as a content creator.

Read: 6 Career Choices with Crucial Roles in the Digital Age

VALMAI ALZENA KARLA | KREATIVV