Indonesia to Take 52% Share of SE Asia E-Commerce Market by 2025
8 December 2016 08:56 WIB
TEMPO.CO, Jakarta - Indonesia is projected to take 52% share of Southeast Asia e-commerce market worth US$87.8 billion by 2025.
A joint research conducted by Google and Temasek revealed that in 2015 Indonesia ranked first in the world in e-commerce market growth. The growth is projected to reach 19% by 2020.
The same is predicted to also happen to internet economy, in which e-commerce sits atop, followed by online media and online travels.
SPV Strategic Partnership of Lazada Indonesia Miranda Suwanto said the projection is underpinned by the middle class’ growth, increased internet penetration and development of second and third tier cities.
“The higher the number of internet users in many cities and the more affordable mobile devices are, the more Indonesians can easily and comfortably shop online. Without having to worry about time lost from traffic jams or long travel. It was one of the factors that boost online shopping in Indonesia,” said Miranda Suwanto, also organizing committee chief of National Online Shopping Day (Harbolnas) 2016, as quoted by Bisnis Indonesia.
This year, Harbolnas will be held on December 12-14. The transaction value is expected to increase two to three folds compared to that of last year Rp2.1 trillion.
BISNIS.COM
