AI can be Used to Optimize Mass Media Businesses: Indonesian Deputy Minister

TEMPO.CO, Jakarta - Indonesian Deputy Minister of Communication and Informatics, Nezar Patria, highlighted on how artificial intelligence (AI) can be used to optimize mass media businesses.

During a discussion on "Press, Digital Democracy, and Ethical AI" in Jakarta on Monday, he said that generative AI can be used to create news content and manage content distribution based on the needs of the community, among other things.

"The first is news gathering, so the job of collecting information is no longer done by reporters but by AI, which collects information from internet sources because now everything is well-connected," he added.

According to Nezar, AI-powered information gathering can achieve a high level of factual accuracy.

As the Large Language Model (LLM), generative AI can be used to draft news.

"Most people know ChatGPT. We see that its intelligence is getting better and better. Its ability is almost similar to the ability of humans to create narratives, essays, and stories, even news," he pointed out.

He said that some newsrooms are using AI to distribute news to the right audiences because it can personalize and adjust content as per their preferences on social media.

He mentioned that some news outlets, like the Wall Street Journal, utilize AI to personalize and distribute content on social media based on user preferences, ultimately attracting them to premium subscriptions.

"The exploration of AI keeps developing and strengthening, especially in terms of news production, gathering, and distribution that is happening now," Patria noted.

He encouraged the Indonesian media to explore these possibilities while adhering to ethical journalism principles.

ANTARA

Editor's Choice: Gibran Rakabuming Says Jokowi-Surya Paloh Meeting Cool Things Off

Click here to get the latest news updates from Tempo in Google News