Tourism Ministry Collaborates with Traveloka to Develop Sector

TEMPO.CO, Jakarta - The Ministry of Tourism and Creative Economy holds another collaboration with Traveloka to develop and strengthen the tourism and creative economy sector. The two parties signed an MoU that covers digital training in HR, promotion of tourist destinations, strengthening digitalization, and supporting activities.

The ministry's deputy for marketing, Ni Made Ayu Marthini, said that this time the cooperation is more focused on Gen Z. This generation, Ayu said, is more agile and adaptive in a post-pandemic era, able to work in any destination and anytime.

"This is an opportunity for us to explore, utilize, and provide a variety of interesting information so that apart from working anywhere, they can travel anywhere," she said in a written statement received in Jakarta, Wednesday, January 25.

Traveloka co-founder, Albert, said that the promotion of tourist destinations will be strengthened in five super-priority tourism destinations.

"We can also develop events, especially events at the Kharisma Event Nusantara which can be promoted again not only domestically but for the global community," he said.

Traveloka and the Tourism Ministry have been working closely together since 2018. Minister Sandiaga Uno is optimistic that the targets in the tourism and creative economy sectors can be achieved, particularly foreign tourist visits and domestic tourist mobility.

This year, Indonesia is targeting to make US$2.07 billion to US$5.95 billion in tourism foreign exchange. Between 3.5 million and 7.4 million foreign travelers are expected to visit Indonesia, while the traffic of domestic travelers is targeted to be in the range of 1.2 billion to 1.4 billion.

"But the most important thing we want to achieve is to create 4.4 million new jobs by 2024," Sandiaga said.

Moh. Khory Alfarizi

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