TEMPO.CO, Tangerang - E-commerce platform Lazada held Super Party concert at Indonesia Convention Exhibition (ICE) BSD in South Tangerang on Tuesday evening, March 26, in commemoration of its seventh anniversary. The party featured Brit singer Dua Lipa, Nadya Hutagalung, Agnes Monica, and Dipha Barus.
Lazada Indonesia Chief Marketing Officer (CMO), Monika Rudijono, said the event was streamed online via Lazada application simultaneously throughout Southeast Asia.
Read also: Dua Lipa's Winning Her First Grammy Awards
“We are inviting millions of Lazada consumers, including 200 renowned lifestyle influencers in Southeast Asia to Jakarta to enjoy the two-hour concert that is starting at 8 p.m,” said Monika on Tuesday, March 26.
During the party, Monika said, Lazada launched shoppertainment that merges shopping and entertainment. “We introduce a new shopping experience that allows consumers across Southeast Asia to access the application while watching the live streams,” she added.
Moreover, one of Asia’s largest e-commerce provided attractive games on the app, where consumers can tap and swipe to earn shopping vouchers.
“Lazada offers a unique experience for consumers on shopping, watching, and playing,” Monika said.