Survey: Most of Middle-Class Society Spend Weekends in Malls
19 October 2018 14:44 WIB
TEMPO.CO, Jakarta - Malls and shopping centers are new magnet for Indonesia’s middle-class society, a recent survey shows. The survey, conducted by Middle Class Institute, SWA magazine and Inventure, revealed that 74.4 percent of respondents claimed to visist malls on weekends.
“As many as 74.4 percent of the respondents go to malls each weekend,” said the Director of Center for Middle Class Consumer, Yuswohady, at the InterContinenral, Jakarta, on Thursday, June 11.
According to Yuswohady, the survey was performed on 2,277 middle-class respondents in nine big cities in Indonesia including Jabodetabek, Medan, Bandung, palembang, Semarang, Surabaya, Denpasar, Balikpapan, and Makassar.
The result shows that 34 percent of the respondents go to malls for shopping, 32.3 for culinary activity, 23.2 percent only walk around the malls spending time, and 5.8 percent to see movie screenings in theatres.
Following the shopping center visit, gathering with family is the second-preferred activity for the Indonesians. The third most-preferred weekend activity is visitng tourist destination.
According to Yuswohady, there around 169 millions of Indonesian people living as middle-class society. The middle-class society is those whose income USD2 to 20 per day.
MITRA TARIGAN