iOS, Android Dominate US Market

TEMPO.CO, Jakarta - In the U.S., the battle for market share between iOS and Android has reached a virtual standstill. The Google mobile platform ran on 52 percent of American's smartphones, on average, for the three months ending in March, according to the latest figures from comScore. That's roughly flat with Android's share three months earlier, as cited in Media Post News.

Likewise, the iOS share in February remained unchanged from November, at 41 percent. Their combined 93 percent share continues to leave little room for anyone else. Microsoft, however, has gained ground steadily on BlackBerry and between November and February pushed ahead into the No. 3 spot behind, albeit way behind, the Big Two.

While BlackBerry slipped to 2.9 percent share from 3.5 percent, Microsoft's Windows Phone platform increased to 3.4 percent from 3.1 percent. Research firm IDC has projected the Microsoft platform will see higher growth in global smartphone shipments than Android or iOS, increasing its market share worldwide to 3.9 percent.

When it comes to smartphone manufacturers, Apple maintained its healthy lead over Samsung, with just over 41 percent share and flat from the prior three months. Samsung, however, picked up a percentage point on the iPhone maker, ticking up to 27 percent share. Rounding out the top five were LG (6.8 percent), Motorola (6.3 percent) and HTC 5.4 percent).

MEDIA POST | MW