TEMPO.CO, Jakarta - Hundreds of online stores are taking part in the online shopping national day (Harbolnas) held from December 12 until December 14, 2016. The Harbolnas brings profit not only to customers, but also online shop administrators.

For example, Bukalapak.com booked a total of 400,000 transactions during the two days of Harbolnas.

Bukalapak Brand Manager Ambrosia Tyas, said that most of the customers are attracted by the discounts and special offers presented during the Harbolnas. "[The number of] transactions are five times higher compared to the 2015 Harbolnas," Ambrosia said to Tempo on Wednesday, December 14, 2016.

Not only massive discounts, Bukalapak also provided customers with chances to bargain for their goods. Products highly sought after by customers are smartphones, laptops, and cameras. "Customers are attracted to a different shopping experience," Ambrosia said.

In addition to Bukalapak, Lazada Indonesia also recorded massive Rp 143.4 billion revenue on the first day of Harbolnas. Most customers bought fashion items, household appliances, and health and beauty products.

PUTRI ADITYOWATI