TEMPO.CO, Jakarta - Bamboo webbing decorated the raised house. A wooden stair welcomed the guests. The view of paddy field carpet and loud music accompanied coffee lovers who enjoyed their time at Bjong coffee stall in Nologaten, Sleman.
The owner of the stall was getting ready to welcome the 2014 World Cup which is held in Brazil. The international event was a momentum for the owner to rake up profits.
"We will hold a nobar (watching together) during the matches," said Bariek Ahmad Hasany, an employee in Bjong coffee shop, yesterday.
According to Bariek, has cooperated with the sponsors of 2014 World Cup, so there is no worry about the broadcasting rights. The coffee shop had prepared giant-size screen and additional employees to anticipate the high number of guests. The stall could accommodate up to 250 people.
During the season of 2010 World Cup, people, from children to adults, were overcrowding the space in the coffee shop. Some even had to sit on the floors. They were people who suddenly became football fans and also a fanatic football fans. Most of the guests, according to Barie, were university students.
The World Cup euphoria has brought an increased turnover up to 50 percent to the stall.
"During ordinary days, the turnover is Rp1 million per day. But when there is this event, the turnover reach up to Rp1.5 million," Bariek added.
Rows of coffee shop were also opened not far from Bjong. One of the stall, Goeboex Coffee, even provided a futsal (indoor football) field behind its building.
The owner of Goeboex Coffee, Dwi kartika Sari, was also planning to hold similar event. Since the schedules for World Cup matches will be in coincidence with sahoor time during Ramadan, Dwi believed that it would bring her profits.
"We will add our menu and sell packages in special prices," said Dwi.
During the 2010 World Cup season, Goeboex Coffee raked up turnover of Rp2 million to 10 million. People were crowding the stall that has the capacity of 200 to 400 persons.
SHINTA MAHARANI
