Soekarno-Hatta Airport Improves Operational Digitization Service

TEMPO.CO, Jakarta - State airport operator PT Angkasa Pura II (AP II) improved the service and facilities at Soekarno-Hatta Airport through operational digitalization for travelers. AP II President Director Muhammad Awaluddin stated that digital transformation was done through three programs which include CX (Customer Exploration), OX (Operational Exploration), and DX (Digital Exploration).

"To accelerate digitization at Soekarno-Hatta Airport, AP II officiated the team of Advanced Data Analytics & Artificial Intelligence for Data-Driven Decision on August 18," said Awaluddin in a statement on Saturday, August 19.

DX program has a team to prepare data, process and analyze the data, and visualize the data through advanced data analytics dan artificial intelligence (AI).

The team will focus on certain data to conduct 3 analyses: Traffic Movement Analytics, Passenger Sentiment Analytics, and Customer Behavior Analytics.

According to Awaluddin, these data had been partially used, but through the Airport ID service supported by advanced data analytics and AI, Soekarno-Hatta Airport can thoroughly explore the data for customer needs.

"AP II knows more about travelers, and vice versa. So it is like the Know Your Customer (KYC) principle,” said Awaluddin.

In line with AP II digital transformation, he went on, the data collection can be carried out properly for processing and analysis with advanced data analytics and AI technologies. So it will bring information quickly and accurately.

"This helps Soekarno-Hatta Airport to make decisions quickly and accurately to continue increasing the standards," said Muhammad Awaluddin.

Meanwhile, through Traffic Movement Analytics, the airport can operate more efficiently which will have a very positive impact on stakeholders including the airline, as well as provide the best customer service. 

Next, Passenger Sentiment Analytics explores the priorities that must be presented for services, operations, and improving facilities for airplane passengers.

The last one, Customer Behavior Analytics is used to acknowledge customers' preferences in commercial aspects, for example, the most visited tenants at the airport.

Therefore, it is hoped that travelers can enjoy more a seamless journey experience at Soekarno-Hatta Airport.

“Travelers can find everything according to their preferences. Starting from the service, commercial tenants, and other available facilities," said Awaluddin.

He said that improving service and facilities resulted in more efficient operations and increased business performance. The implementation of advanced data analytics and AI for data-driven decisions will also later collaborate with well-known partners in the field of information technology.

Antara

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