A worldwide wave of regulation has led to a collapse in trading volumes. Cryptocurrency advertisements are disappearing from top internet pages, and bitcoin no longer dominates Google searches.

As investors try to figure out what bitcoin wants to be when it grows up, the best-known cryptocurrency is going through somewhat of an existential crisis.

"It needs a new narrative," said Nicholas Colas, New York-based founder of investment research firm DataTrek. "There is every chance that if there is some sort of institutional involvement, there could be a move higher."

Bitcoin rallied 25 percent in April after crashing 70 percent from a high near $20,000 late last year.

Read: Bitcoin Skids to Two-month Low after Facebook Ad Ban

The cryptocurrency landscape has indeed changed. Mom-and-pop investors who drove bitcoin's skyrocket rise in 2017 have been pushed aside by government bans on trading, and replaced by cryptocurrency funds, wealthy individuals and established financial firms.

The bigger players can make bigger moves, but their trades are often obscured by screens on over-the-counter (OTC) brokerages and matching platforms.

They are also less likely to chase sudden swings in bitcoin's value, being more interested in the potential of unproven but promising blockchain technology.

Average daily traded volumes across cryptocurrency exchanges fell to $9.1 billion in March and to $7.4 billion in the first half of April, compared with almost $17 billion in December, according to data compiled by cryptoanalysis website CryptoCompare.

Several exchanges saw their daily trading volumes drop by more than half between December and March, including Bitfinex, Poloniex, Coinbase and Bitstamp, the data shows.

Cryptocurrencies' biggest-ever trading day was Dec. 22, when volumes topped $30 billion, according to CryptoCompare.

On April 8, volume sagged to $4.6 billion, the weakest day since last October, according to the data.

REUTERS