Shopee: Male Prefers E-commerce to Buy Electronic Items
Translator
Editor
Kamis, 1 Januari 1970 07:00 WIB
TEMPO.CO, Jakarta - The online shopping trend between men and women are different in nature and e-commerce Shopee saw a significant growth from customers who buy electronic products online.
Shopee saw that the total transaction of electronic products this year grew more than 25-fold compared to last year in 2016.
Their company records suggest that electronic product transactions were 60 percent done by males. Among the most popular type of electronic goods purchased were smartphones, gaming tools, speakers, and CCTV.
Read: 4 Items Included in Mother's Online Shopping List
Meanwhile, most products purchased by females are mobile phone accessories, sewing machines, computer mouse, and Polaroid cameras.
According to Shopee’s press release on Friday, March 9, the purchase of electronic products has spread evenly across Indonesia. Most of them come from the Java Island.
The top keywords searched by Shopee customers include electric fans, power bank, laptop, cheap mobile phones, and light bulbs. Meanwhile, top searched brands are Xiaomi, Samsung, Oppo, Vivo, and Sony.
Shopee CEO Chris Feng said that the company predicts that the trend on the purchase of electronic items will continue to grow following numerous products that will be widely available online.
Bisnis.com
