"I saw news of trash overflowing the world...sea animals dying from eating plastic...I felt I must do something," says the 48-year-old entrepreneur, who leads an online community of more than 20,000 people seeking to practise a waste-free lifedata-style.

But individual efforts alone can't fully stop the 8 million tonnes of plastic that make their way to the ocean each year, and with four of the five worst ocean polluters in Southeast Asia, the region's governments must take action, he says.

"Policymaking to address the issue must be treated with urgency as well," said Thanaboon.

A summit for leaders of the 10-member Association of Southeast Asian Nations (ASEAN) being hosted by Thailand this weekend is expected to adopt the Bangkok Declaration on Combating Marine Debris in ASEAN Region.

Thailand, the current chair of the group, has lauded the declaration as a "big step" for the region, whose coasts have seen whales and sea turtles wash up dead in recent years with large amounts of plastic rubbish in their stomachs.

ASEAN members Indonesia, the Philippines, Vietnam and Thailand are among the five countries throwing the most plastic waste into oceans, according to a 2015 report co-authored by environmental campaigner Ocean Conservancy.

China is the worst offender.

Related: Environmentalists: Southeast Asia Should Ban Foreign Trash Import

"Every ASEAN country agrees that marine debris is a common problem that we must address urgently," Wijarn Simachaya, permanent secretary of Thailand's Ministry of Natural Resources and Environment, told Reuters.

Unlike the European Union's central bans and targets, Wijarn said the ASEAN declaration will outline broad ideas but it will be up to each country what it would take home to implement.

The declaration will come ahead of next week's G20 summit in Japan, which assembles 20 major economies and will also aim to tackle marine plastic pollution.

Words on Paper?

Environmentalists welcomed ASEAN's move to adopt the joint declaration, but there are worries that implementation will be a challenge, because the group has a code of non-interference that would leave necessary policymaking in the hands of individual member countries.

"This declaration will be a new milestone, but it will be just words on paper if there is no change in policies," Tara Buakamsri, director of Greenpeace Thailand, told Reuters.

He said ASEAN countries should urgently all ban single-use plastic first for the declaration to be effective. "There is no other way," Tara said.

Globally, up to 5 trillion single-use plastic bags are used each year, according to the United Nations Environment Programme. Of 300 million tonnes of plastic waste the world produces annually, 8 million end up in the oceans, killing marine life and entering the human food chain, it says.

According to Ocean Conservancy, 60 percent of the debris comes from China and the four ASEAN nations.

"It's a good step as this is the first time ASEAN formally acknowledges the issue of marine debris," said marine biologist Thon Thamrongnawasawat.

Each year, Thailand generates about 2 million tonnes of plastic waste, only about 25% of which gets recycled. The rest goes to incineration or landfill, where about 50,000 to 60,000 tonnes leaks into the ocean.

Environmentalists commend initiatives by some major retailers to cut back on plastic bags, but say most businesses will not take action unless there is a stricter push from policy initiatives.

CP All, which operates over 10,000 7-Eleven convenience stores across the country, said it has saved 464 million bags from circulation since December, donating more than 92 million baht saved from the process to public hospitals around the country.

Thailand's largest retail conglomerate Central Group said last month it aimed to reduce plastic bags by 150 million this year by giving customers rewards incentives.

Governments should "act more drastically" by introducing immediate bans on single-use plastic so that more businesses follow suit, said Nattapong Nithi-Uthai, who leads volunteer network Trash Hero that cleans up the Gulf of Thailand in southern Pattani province.

He also said ASEAN should aim to significantly improve its waste management schemes, as well as hold producers of consumer goods accountable.

"There should be designated places for every single item to go. If things are piled up somewhere, they can leak into the ocean," he said.

"Producers should also be made responsible for taking back the single-use plastic they produce ... This might make them think twice about producing single-use packaging."

REUTERS