95 Percent Aprindo Members Expands to Online Stores
Translator
Ricky Mohammad Nugraha
Editor
Laila Afifa
Selasa, 29 Januari 2019 15:34 WIB
TEMPO.CO, Jakarta - Head of the Indonesian Retailers Association (Aprindo) Roy Mandey revealed that 95 percent of its members opted to expand to online stores in order to boost their businesses in this digitalized era.
“Indonesian retails have transformed their businesses to online stores and not just physical stores. We have 600 members with 40,000 physical stores where 95 percent of those have transformed into online businesses,” said Roy in a press conference at the Future Commerce Indonesia 2019 in Jakarta today, Jan. 29.
According to Roy, 5 percent of the stores are local businesses that have grown their businesses from physical stores and are still highly optimistic about their chances. Their point of view formed since their business inception made them reluctant to change the media.
“We constantly try to have them make an online store, other than their existing offline store. Even though offline stores are still needed for customers that need physical references [in buying a product],” said Roy.
Roy argues that offline stores have migrated to online stores through e-commerce or marketplaces boosted by the high demands from its consumers that not only comprise of ‘millenials’ but also from the ‘baby boomers’.
ANTARA
