TEMPO.CO, Jakarta - PT Trikomsel Oke Tbk is collaborating with Iriver in holding the first ever personal premium audio exhibition in Indonesia. The exhibition is set to roll for two days since yesterday until today at the Ritz Carlton Hotel, Jakarta.

About 17 world’s famous brands such as Astell&Kern, Audeze, Audio Technica, Aurisonics, Beyerdynamic, Crystal Cable, Dita, Final Audio Design, Grado, Harman/Kardon, Jerry Harvey, Pendulumic, Philips, Sennheiser, Shure, Sony, and Westone, are taking part in the exhibition.

"I want to set Indonesia as the center of personal audio in Southeast Asia," said Sugiyono Wiyono Sugialam, the President Director of PT Trikomsel yesterday.

According to Sugiyono, the exhibition entitled 'International Portable Hi-Fi Exhibition - USF (Ultimate Sound Fair) 2014' was first held in Beijing in May. He believes the USF would be able to bridge fans of the high-end personal audio with gadget fans to enjoy premium quality audio on their gadgets.

"Audio is for fun and music lovers," said Henry Park, the Managing Director of Iriver/Astell&Kern.

In the occasion, Park demonstrated a music played on Astell&Kern’s AK500N. Visitors are allowed to see, try out, and purchase advanced products made by the famous brands. More about USF can be seen at http://usf.soundwave.co.id.

MARTHA WARTA SILABAN