NBC Tops Among Key Prime-Time Viewers

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Selasa, 15 April 2014 04:10 WIB

NBC. REUTERS/Lucas Jackson

TEMPO.CO, Jakarta - With just about a month and a half left of the 2013-2014 TV season, NBC still sits in first place among key 18-49 prime-time viewers, as cited in Media Post News.

This is largely the result of NBC's push with sports programming -- specifically the Sochi Winter Olympics this past February. Through April 6 -- 28 weeks of the season -- NBC is 21 percent higher versus last season to an average Nielsen 2.9 rating for 18-49 viewers, when looking at live programming plus seven days of time-shifted viewing (L7).

CBS remains ahead when it comes to all prime-time viewers -- averaging 10.8 million -- followed by NBC at 9.8 million; Fox with 7.7 million; ABC at 7.5 million; Univision with 3.0 million; and CW at 1.9 million.

MEDIA POST | WF

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