Understanding Black Campaign Ahead of General Elections
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18 January 2024 20:29 WIB
TEMPO.CO, Jakarta - The political campaign is the highlight during the political year ahead of the general elections, with politicians racing to gain public support. Alas, not all types of campaigns are ethical.
A black campaign is a political strategy that involves the dissemination of negative information filled with lies and deceit to knock down political rivals. Below, several characteristics of the black campaign are presented to help you understand this unhealthy political practice.
Dissemination of negative and controversial information
The negative information distributed by black campaign actors is different from those presented in negative campaigns. While the latter is based on facts and data, the black campaign lacks data, which could end in slander and defamation.
In addition, the black campaign often involves the dissemination of sensationalized and controversial issues. The purpose is to create discourse among voters and distract from substantial issues.
Slander and defamation
One of the differences between a negative campaign and a black campaign is the presence of slander and defamation. Knocking down rivals through lies and slander is the main characteristic of the black campaign which could be done through data manipulation.
Abusing anonymity and cyber troops
Citing Lawui, black campaign actors used to disseminate information using printed media to slander their rivals. Now, social media is running ragged with cyber troops and anonymous accounts that spread propaganda and manipulate information.
Distraction from policy substance
The black campaign focuses itself on personal attacks toward political rivals, void of any substance and irrelevant to policies. The actors of the black campaign will create defamation of characters against their rivals with no regard to the actual issues and policies at hand.
SHARISYA KUSUMA RAHMANDA | ARTIKA RACHMI FARMITA | ENO REZA MAHENDRA
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