Easy Ways to Check if Your Adidas Shoes Are Authentic

TEMPO.CO, Jakarta - Adidas is one of the world’s well-known shoe brands that is popular among people of all ages. Introduced in 1948, this German footwear company has solidified its place in the shoe lovers community. However, a handful of people are taking advantage of its popularity to produce Adidas’s imitation.

It may be difficult to identify the authenticity of a product for people in their first time buying Adidas shoes. According to the Hoodmwrt page, the fake product market is skilled enough to imitate the authentic products. The product may look original at first glance, but upon closer look, it’s actually a fake product.

Therefore, you need to understand how to check the authentication of Adidas shoes. Although there are a number of fake products, the features of Adidas are not easily imitated.

This article explores easy ways to check if your adidas shoes are authentic:

1. Check the serial number

One of the easiest ways to check if your Adidas shoes are authentic is to check the shoes’ serial number. You will find a 12-digit unique identification code stamped on the inside of authentic Adidas shoes.

Generally, the code starts with the word “Germany” and ends with "MD." You can also find this code on other parts of the shoe, such as the tongue and the shoe stitching. Fake Adidas shoes don’t have a serial number.

2. Check the Adidas logo

Checking the Adidas logo is also an easy way to check if your Adidas shoes are authentic because fake shoes always come with stickers of the brand. The original logo is usually engraved on the tongue instead of stamped with stickers. As a result, the brand logo of fake shoes tends to fade quicker since they are not made with original prints.

3. Check the barcode

The barcode is the major feature to look for on every shoe. The small black barcode can be found on the sole of authentic Adidas shoes. If you see a white barcode on the shoes, then it’s most likely to be an imitation.

The logo ‘Made in China’ can no longer pose as a guarantee that a product is authentic. It’s now replaced by barcodes on products using German codes. The first three numbers of the barcode must include a number between 400 and 440.

4. Check the Stock Keeping Unit (SKU)

The Stock Keeping Unit, or SKU, is a number used to identify every Adidas product. This number consists of 10 letters and numbers that are unique for each color, design, and model of the shoes. The code can be found on the shoe box or the tag inside one or both shoes.

You can also check the authenticity of the product by looking up the SKU code listed on the product in a search engine like Google. The shoe is fake if the image appearing does not match the product you have.

5. Match the stitching patterns

The stitching patterns on authentic shoes have vertical lines that are even with the stitching pattern on the tongue of the shoes. If the stitching patterns aren’t parallel to one another, then the shoes are fake. Authentic Adidas stitching patterns are also sturdy, smooth, clean, and have no glue.

6. Take Note of the Price and Place to Buy

Buying Adidas shoes in non-official stores, whether online or offline, poses a risk of getting fake products. Therefore, it’s advisable to buy shoes on the official website or store. Additionally, you have to be alarmed when the price is much cheaper. High-quality materials used in Adidas shoes make the price of each product not cheap.

7. Take Note of the Product Packaging

Paying attention to the product packaging is another easy way to check if your Adidas shoes are authentic. Adidas prepares high-quality packaging boxes to maintain the quality of the shoes. In addition, Adidas shoe boxes generally have a SKU code to check for authenticity.

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