TEMPO.CO, Jakarta - PT Toyota Astra Motor invites Avanza owners accross Indonesia to personalize their vehicles with Doodle Art. The program, called Pop You Up, allows Avanza owners to doodle the car without losing warranty claim.
Toyota Avanza has been dubbed as the “people’s car” which is owned by millions of people.
“Although it is a common car, it would still be prominent and recognizable if the owners can decorate it according to their own characters to show its ‘this is my Avanza’ side. So, when there are lots of Avanza parked in a field, they would immediately recognize their cars,: said Widyawati Soedigdo, GM Corporate Planning and Public Relation of PT Toyota Astra Motor.
This year, the owners are offered to makeover the car’s appearance with Doodle Art which is a form of freehand art with the car as a medium. The 2015 Pop You Up will be held in several cities in Indonesia.
BISNIS.COM