Netflix to Launch Ad-Supported Plan in Indonesia in 2027
Reporter
May 14, 2026 | 04:23 pm
TEMPO.CO, Jakarta - Netflix will introduce its ad-supported subscription plan in Indonesia starting in 2027 as part of a broader expansion into 15 new countries aimed at offering lower-cost viewing options and attracting more advertisers.
In addition to Indonesia, the advertising-based subscription tier will also be launched in Austria, Belgium, Colombia, Denmark, Thailand, Ireland, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, and Switzerland.
The new package will provide the same streaming content as Netflix’s standard plans but with advertisements inserted between programs at a lower subscription price. The company said the model would also create opportunities for local advertisers to reach a wider audience through Netflix’s platform.
Amy Reinhard, President of Advertising at Netflix, said the expansion would give subscribers more flexible pricing options while helping advertisers connect with highly engaged viewers around the world.
“This gives members more ways to enjoy Netflix at a price that fits their needs,” Reinhard said in a written statement on Thursday, May 14, 2026. “For advertisers, it creates opportunities to connect with active and engaged Netflix fans globally. We see tremendous growth potential and remain optimistic about the future.”
Netflix said details regarding pricing and package options in Indonesia and other new markets will be announced in the coming months.
The ad-supported plan was first introduced in 2022 across 12 countries. According to the company, the service has now surpassed 250 million monthly active users worldwide, with more than 80 percent of subscribers on the ad-supported tier actively watching content every week.
Netflix also said ad-supported subscriptions accounted for more than 60 percent of its new customers in the first quarter of 2026. The company currently works with more than 4,000 global advertisers, representing a 70 percent increase from the previous year.
This year, Netflix is projected to generate around US$3 billion in advertising revenue, roughly double its estimated ad revenue in 2025.
Beyond expanding its advertising business, Netflix also plans to introduce new ad formats globally beginning in 2027, including podcast-style ads and vertical video advertisements. The company said it would also expand brand partnerships through Tudum, Netflix’s official fan platform, which reportedly attracts more than 24 million monthly views.
Netflix added that it has increasingly incorporated artificial intelligence technologies into creative production and advertising development, including efforts to deliver more immersive and interactive advertising experiences.
“We have proven the effectiveness of this model, and now we are expanding the advertising business into more areas,” Reinhard said.
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