Tokopedia Presents Ramadan Extra, All Items Sold at Rp25,000
25 May 2018 13:54 WIB
TEMPO.CO, Tangerang - E-commerce company Tokopedia presents a variety of digital innovations to provide a new shopping experience.
“Why Ramadan Extra? Because we offer extra cashback, extra free shipping cost on May 25 and it's all sold at Rp25,000,” said Tokopedia CEO Melissa Siska Juminto Thursday, May 24.
According to Melissa, the innovation focuses on how consumers can interact with television shows, and the shake-shake feature is one of them.
“Transactionally, Tokopedia is optimistic to break the new record,” she said.
Melissa said that the number of items sold at Rp25,000 is quite a lot but limited, therefore she advises to get the item quickly.
“The flash sale is scheduled for five times a day, and we chose this month because Ramadan is a good month, this Ramadan Extra takes place on May 24-25,” she said.
The most desirable category in this Ramadan Extra program is the necessities related to Eid celebration, such as household and kitchen necessities, Muslim fashion, as well as food and beverages.
Meanwhile, the trending products during the Ramadan Extra are Muslim wear and dates. The number of users of shake-shake features during Ramadan Extra reach 2 million.
MUHAMMAD KURNIANTO
