TEMPO.CO, Jakarta - Makeup is not merely to cover the weak spot of facial skin, but also to boost self-confidence. Just like other products, makeup has a trend that often changes from time to time.
Pelly Sianova, a Senior Manager of Advertising and Promotions at PT Toze Sentosa under Parkson said there are a number of trends that will be continued this year and also a trend of makeup that re-emerged after being forgotten. Here are some of them:
1. Eye
Pelly explained the eyes are the most highlight that shows the person’s aura, while the shape of eyebrow plays a very important role in the overall aesthetics of the face. "For eyebrows, the trend remains with a rather thick but still looks natural. Meanwhile, black eyeliner is still hit also," she said.
In addition, colored eyeliner also back to the trending. Similarly for eyeshadow that is the use of bold colors. However, the trend of smokey eyes will feature in the colorful splashes as in the 80s. "It’s the same for eyeshadow, at that time its color trend is blue, pink, bold colors. Smokey eyes will likely change with more colorful ones," she added.
2. Lip
Lipstick is one of the fundamentals make up items. According to Pelly, the red lipstick will still in highlight. However, just like other makeup items, there are new trending colors in 2018, such as orange, or dark purple for a bolder look.
3. Technical make up
Aside from using makeup items, lately contouring and highlighting trends will likely increase in demand. Those techniques originally used only by makeup artist, but currently, makeup enthusiasts also familiar with it for not only on formal occasions but for daily makeup also.
Contouring is a facial makeup technique that aims to reinforce the jaw shape as to present more pointed face usually. While highlighting is a technique of enlightening certain parts of the face.
4. Treatment Care Product
Skin care products have also become a trend lately. Even there are many products, especially for men. The products offered varies such as facial cleansers and moisturizers among others. Pelly noted facial care is important for all, both men and women.
"Skincare is also popular for example facial wash as it is the basic rule for the healthy skin," she said, adding that many products of facial cleanser contained scrubs or neads for more optimal results.
Moreover, the latest products that recently become the public limelight are serum and ampoules as to prevent wrinkles or spots which are required further and more specific treatment than any regular care.
BISNIS