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Head of Bekraf: Creative Business Must Be Universal  
The Head of the Creative Economy Body (BEKRAF) of the Republic of Indonesia Triawan Munaf. credit: Bekraf.go.id
Wednesday, 06 December, 2017 | 13:56 WIB
Head of Bekraf: Creative Business Must Be Universal  

TEMPO.CO, Jakarta - The creative industry that has changed the current business model must be run in a universal way to survive and be accepted by the market, this explanation was conveyed by the Head of the Creative Economy Body (BEKRAF) of the Republic of Indonesia Triawan Munaf on the sidelines of the preparation of the World Conference on Creative Economy (WCCE) the second day in Bandung, West Java, Wednesday (6/12/2017) afternoon.

He explained that in order to survive in global competition, the Indonesian nation must imitate what Koreans do to market their products not only based on cultural identity but also based on quality.

"Koreans make some kind of game but not necessarily Korean people as the characters in the game, but other characters that can be accepted by the market. (For our video games) we do not have to use (the characters of) Gatot Kaca and Abimanyu, but other universal game characters can be accepted by the market. It should be univiersal if we want to seize the market world, "said Triawan.

According to Triawan, resources are running low so that values, traditions and cultures must be capitalies to be capital in the future. Although Indonesia has a rich tradition and culture but has not implement economics of the culture and still left behind.

"What we want is that the things which are undergoing now could provide understanding that we must move (forward) faster," he added.

Triawan hopes that WCCE initiated by BEKRAF can provide added value for Indonesia's economic growth especially from the Creative Industries sector.

Meanwhile, WCCE Organizing Committee Chairman Endah W. Sulistianti explained that the meeting was attended by more than 100 participants at home and abroad, "more than 10 countries are present to share their expertise and knowledge of creative economy in the country," explained Endah, who is also the Deputy of Inter-Agency Relations and BEKRAF region.

The 3-day WCCE preparation meeting which opened on Tuesday (5/12/2017) and ended Thursday (7/12/2017) presents speakers such as Rudiantara Minister of Communications and Informatics, Chatib Basri, Nicholas Buchoud, Daniel Tumpal Simanjuntak, British Council Country Representative in Indonesia Paul Smith, Laura Anderson, Ridwan Hasan, Dr. Surjadi, Candra Darusman, Samirah Muzaffar, Chiam Lu Lin, and Tita Larasati from BCCF.




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