TEMPO.CO, Jakarta - Indonesian fishery products received a positive response in the United States after successfully collecting USD 58 million or 754 billion in rupiah.
The amount netted from the transactions at the Seafood Expo North America 2017. The exhibition was held throughout March 19-21 in Boston, Massachusetts, and was participated by 18 Indonesian companies.
Indonesia’s trade attaché in Washington DC, Reza Pahlevi, said that Indonesian fishery products are pretty promising. “Indonesia’s fishery products’ export value totals to US$1.17 billion in 2016, growing 1.41 percent compared to 2015. Indonesia’s shrimp, tuna, and crab products dominated United States’ fishery products,” as quoted from BISNIS.COM on Tuesday, March 28, 2017.
The United States of America is the world’s largest fish and fishery products importer, considering that 85-90 percent of the nation’s consumption comes from imported products. Their import value in 2016 reached US$14.6 billion.
Reza stated that the role of the American culinary industry is a major influencer for the country’s demand and trend. US and Canadian chefs that participated in the expo admitted that they prioritize a number of things such as the organic aspect, the preservation, and traceability of the products they purchase.
US consumers are also influenced by the packaging and the unique palate featured by a product. A low fat and high protein fishery product will add the level of consumption.
Hawaiian and Japanese seafood products are currently the trend in the United States. This could be Indonesia’s chance in increasing the level of market penetration into the country. “Indonesia’s fishery products stores a huge potential. Indonesia’s seafood culinary variety can potentially be made into processed food,” Reza said.
BISNIS.COM
