Indonesian Muslim Fashion Brand Penetrates British Market

TEMPO.CO, Jakarta - Indonesian Muslim fashion brand Elzatta Dauky by Elhijab successfully penetrated the UK market at the Muslim Lifestyle Expo in Manchester city over the weekend.

"Elzatta Dauky is participating in this exhibition for the second time, having appeared previously at the Indonesian Weekend," the companys Head of Brand Strategy Ina Binandari said here on Tuesday. In addition to exhibiting Muslim fashion products, Elzatta Dauky also showcased 10 designs at a fashion show themed "Gloomessence."

The Muslim Lifestyle Expo, one of the biggest Muslim-focused fairs in the world, saw participation from over a hundred exhibitors from various countries, including the United States, Turkey, Germany, Russia, Austria and Malaysia.

Elzatta Dauky was the only Indonesian participant.

The organizers said more than 10,000 people from across the city had visited the exhibition.

Speaking of the brands future plans, Binandari explained that Elzatta Dauky by Elhijab was gearing up to launch an online store in the United Kingdom.

"Hopefully, with the online store, we will be able to meet the fashion demands of the Muslim community here," Binandari stated.

Reports from Thomson Reuters suggested Muslim consumer spending on food, lifestyle products, and services will reach an estimated 1.9 billion pounds sterling in 2020, up from the 1.3 billion pounds sterling seen in 2014.

Data from the Office for National Statistics, released in late January 2016, show that the number of Muslims in the United Kingdom has, for the first time, exceeded three million, amounting to 3,114,992 people in 2014, equivalent to 5.4 percent of the total population of the country.

ANTARA