TEMPO.CO, London-Hundreds of taxis in London England, known as the ‘black cabs’ promotes Indonesian tourism areas such as Borobudur, Raja Ampat Papua and Tanah Lot Bali, officials said Tuesday, October 27.
Ministry of Tourism Overseas Marketing and Communications Director, Noviendi Makalam told Antara News Agency on Tuesday that at least 190 taxis will promote attractions in Indonesia.
The ‘Wonderful Indonesia’ promotion will be mounted on the cab sides for a month, two weeks before and two weeks after the implementation of a tourism exhibition in London which will take place at the Excel London between November 2 and 5,2015.
The Ministry of Tourism also placed ads on the BBC World News as much as 477 spots from September to December.
According Noviendi Makalam, the Wonderful Indonesia adverts is an effort to increase awareness of the UK public and 188 other countries.
BISNIS.COM