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13 TV Stations Book Rp4.98tn Ad Revenue from Asian Games

Translator

Editor

10 September 2018 20:54 WIB

Fireworks explode over the Gelora Bung Karno Stadium during the closing ceremony for the 18th Asian Games at in Jakarta, Sept. 2, 2018. Indonesia bid an emotional farewell to the 18th Asian Games on a rain-soaked evening at the Gelora Bung Karno stadium on Sunday with the Olympic Council of Asia (OCA) President hailing the event as a "historical success". AP

TEMPO.CO, Jakarta - At least 13 TV stations and networks reaped profits from last month's Asian Games. From August 18 to September 2, the networks—booked Rp4.98 trillion in ad revenues.

The 13 TV stations are SCTV, Indosiar, RCTI, MNC TV, ANTV, Global TV, Trans TV, Trans 7, TV One, Metro TV, Net TV, Kompas TV, and state-owned TVRI. 

Two stations owned by the Surya Citra Media (SCM) group; viz. SCTV and Indosiar, held the broadcasting rights to the 2018 Asian Games 2018. They booked Rp1.29 trillion ad revenues, or 25.92 percent of the total. 

Read: Police Win Medals in 2018 Asian Games Get Promotion

The data density only calculated advertisements shown during in commercial breaks—excluding those shown during the program aired; such as tickers, bumpers, and others.

The Adstensity, monitored by Sigi Kaca Pariwara, also recorded that Bukalapak.com was the biggest advertiser in SCM, contributing an ad revenue of Rp77.11 billion. 

BISNIS.COM

2018 Asian Games


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