Wednesday, 23 October 2019

4 Major Things in Building Startup Business

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  • Tempo Media Group bestowed the award Tempo Newspaper Best Startups 2017, in Surabaya yesterday to 16 startups. TEMPO/Aris Novia Hidayat

    Tempo Media Group bestowed the award Tempo Newspaper Best Startups 2017, in Surabaya yesterday to 16 startups. TEMPO/Aris Novia Hidayat

    TEMPO.CO, Jakarta - There are always ups and downs in building a startup business. Problems will arise during the early years of running the business. The owner of Ikan Segar Application or PT Ikan Segar Indonesia, Ronald David, said that no one knows the struggle of doing a business until they experience it themselves.

    “Businessman never knows until they try,” Ronald said during Ngobrol Tempo discussion in Trisakti University, West Jakarta, on Friday, May 25.

    What are the points to note when starting and maintaining startup business? Here are the tips to become a good businessman.

    1. Find social problems

    The Founder of Agio.co.id, Lucky Bayu Purnomo, stated that he started doing business after observing social problems arise in society. It made him know what the society needs at that time and what kind of business that will sell in the market.

    “That is the basic things to get the data, by observations to build startups and sustains,” said the economist.

    2. Innovation

    Ronald David explained the relation of the way of thinking and innovation. He recounted his experience in the past when he founding the PT Ikan Segar Indonesia. At that time, his startup company tried to sell any kind of fish online. Ronald knows people always relate fish with stench and muddy places, so he innovated a new way to sell the fish by using styrofoam to package and sell it online.

    3. Occupied the business

    The Co-founder & CEO of Ajarin Indonesia, Caroline Samosir, advised that when doing the business, they should be occupied with the business because, in 20 years or 30 years, it will still benefit them. Caroline also said to not expect big profits in the early years of doing business.

    4. Stress is a part of being in business

    Stress is a normal state when someone failed doing a startup business. When this happens, try to do fun activities and give time to relax. “Stress is also a part of being in business,” said Caroline.

    In addition, frustration provides benefits unexpectedly, or at least that is what Ronald felt. He said that when he is frustrated, he gets new ideas to the business, “the idea came up from the frustration,” Ronald said. 

    Lani Diana Wijaya