Lazada Cooperates with SME, Expands to Malaysia and Singapore

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1 January 1970 07:00 WIB

The atmosphere of the storage warehouse of Lazada's shop in Cimanggis, Depok, Dec. 12, 2017. Tempo/Tony Hartawan

TEMPO.CO, Jakarta - E-commerce platform Lazada will invite micro, small and medium enterprises (SMEs) incorporated with Lazada Indonesia to go international. The countries that have been set as targets for the expansion are Malaysia and Singapore.

"Next on May 9, the first container will be delivered," said Lazada Group Chief Marketing Officer Achmad Alkatiri on Wednesday, April 11, 2018.

The two countries were selected for the company's first shipment because of its close proximity and because both countries have a large community of Indonesians.

"Because it is already ahead of the fasting month and Eid al-Fitr, the products will be shipped also will be adjusted. Around 150 sellers will join [the program]," said Achmad.

According to Achmad, Lazada will combine the highest selling products in each country and the needs of Indonesian living in the expansion target countries.

The program is one of the three pillars of SME development initiated by the company apart from the 'offline to online' program, and the 'small online to big online' program.

"And now the program is from local to global," said Achmad.

DEWI NURITA



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