TEMPO.CO, Jakarta - International provider of payment technology Visa announced that Indonesians mostly spent money on jewelries and romantic dinners as a way to celebrate Valentine’s day.
Last year’s transactions recorded by Visa showed a 31% increase in jewelry purchases by indonesian card holders.
The increase was recorded from February 11 to 16, 2017. “For an average spending of US$470 or around Rp5.7 million,” Visa Worldwide president director Ellyana fuad said on Wednesday, Feb. 14.
In addition to jewelries, Ellyana said Visa also recorded an increase in transactions for romantic dinners at restaurant.
“Indonesian Visa holders on average spend 16% more on restaurant dinners on Valentine's Day compared to normal days,” she said.
The average transaction amount for these dinners, she added, is US$48 or around Rp582,000.
Visa also noted that chocolates and flowers are no longer a favorite Valentine gift. “This is seen in the 14% decline for chocolate purchases and a 26% decline for flowers,” she remarked.