Consumers Will Be Used To Pertalite

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  • TEMPO.CO, Balikpapan - Pertamina’s new fuel, Pertalite, is expected not to trigger exaggerated market reactions.

    “Fuel sales dropped in the past 3 months. I thought the presence of a new fuel type will not get a very positive response," says the owner of Gunung Guntur gas station Hud Abdullah on Thursday, August 28.

    According to Abdullah, diesel fuel sales dropped from 16 Kiloliters (KL) per day to 9 KL per day; Premium from 24 KL to 21 KL per day.

    “It dropped again on weekends. Diesel fuel just 5 KL, while Premium only 20 KL. It once even only 18 KL were sold,” he said.

    Kilometer 4 road Soekarno Hatta gas station manager, Mahmud, also predicted the same. "Here, sales is also down," he said.

    Moreover, Mahmud added, Pertalite is targeting Premium users. It takes time for subsidized gasoline users to switch to non-subsidized fuel such as Pertalite.

    “And those using Pertamax is less likely to want to down grade to use Pertalite," he said.

    Pertalite is fuel for gasoline engines with an octane number of 90, lower than the 92 with Pertamax, but higher than the Premium which is 88. Therefore, the price per liter was there between Pertamax and Premium. Pertalite is already sold in several cities in Java.

    “It will enter East Kalimantan, Balikpapan and Samarinda, early September," said Public Relations Marketing Unit PT Pertamina Balikpapan Regional VI Andar Titi Lestari.

    According to Lestari, since the launch in West Java and East Java, on July 24, Pertalite had receivedpositive response from the public.

    "It is proven by the increasing consumption of Pertalite with average sales of 4,500 liters per day at the gas stations that have sold these products," she said.