Liquor Ban Collapses Sales Figure

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  • Sejumlah botol minuman keras yang dijual di salah satu minimarket di Jakarta, 22 Januari 2015. Menteri perdagangan telah mengeluarkan peraturan tentang Pengendalian dan Pengawasan Terhadap Pengadaan, Peredaran, dan Penjualan Minuman Beralkohol. TEMPO/Wisnu Agung Prasetyo

    Sejumlah botol minuman keras yang dijual di salah satu minimarket di Jakarta, 22 Januari 2015. Menteri perdagangan telah mengeluarkan peraturan tentang Pengendalian dan Pengawasan Terhadap Pengadaan, Peredaran, dan Penjualan Minuman Beralkohol. TEMPO/Wisnu Agung Prasetyo

    TEMPO.CO, Jakarta - Following a ban imposed on liquor sales in minimarkets, producers suffered a 30-percent drop in liquor sales. Bambang Britono, the corporate affairs director at PT Multi Bintang Indonesia predicted that the annual liquor sales in the country could drop by 50 percent from 2.5 million hectoliters per year.

    “In the first semester, [the sales figure] dropped by 30 percent, and it may continue to 50 percent. We would like to sit and find a way to keep the industry alive while supporting the government on the liquor control,” Bambang said at the Industry Ministry on Friday, July 3, 2015.

    PT Delta Djakarta commissioner Heru Budi Hartono said that his company would lobby the Industry Ministry and the Trade Ministry to review the regulation. According to Heru, a 50-percent drop in sales figure could have impacts on the industry.

    Panggah Susanto, the director general of agriculture at the Industry Ministry said his institution would coordinate with the Trade Ministry and the Coordinating Economic Ministry to assess the situation. Panggah added that the government would find a way to monitor liquor’s production, distribution and consumption, while maintaining the industry and state income from alcoholic duties and excise.

    BISNIS.COM