TEMPO.CO, Jakarta - Yahoo will replace Google as Firefox's default search engine. This signals Yahoo's resolve to regain some of the ground it has lost in the Internet world.
The deal between Yahoo and Mozilla will be effective for five year starting December 2014. "This is the largest deal made by Yahoo in the past five years. At Yahoo, we believe that there is an investment opportunity," said Yahoo CEO Marissa Mayer on Thursday, November 20, 2014.
The decision is hoped to bring back Yahoo's income performance from advertising. During the third quarter of 2014, the company's income from advertising dropped by five percent, far from its rival, Google, which gained a 17 percent profit increase.
Google and Facebook's income is increasing by more than 20 percent every quarter on average. According to Research Company eMarketer, Yahoo currently owns 2.4 percent of the world's advertising market, far behind Google and Facebook, which owns 32 percent and eight percent market share, respectively.
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