TEMPO.CO, Jakarta - The government will soon finalizes the sharia standardization for restaurants, spa parlors and travel agents to boost sharia tourism economy. Esty Reko Astuti, director general of tourism marketing the Tourism and Creative Economy Ministry, said on Saturday, September 27, 2014, that the standardization would be finalized in September 2014.
According to Esty, the sharia tourism sector could generate US$137 billion last year and would increase to US$181 billion by 2018. To achieve the potential, the government is ready to support sharia-based local products by increasing sharia standards for restaurants, spa parlors and travel agents.
“Currently, the sharia standards are implemented at hotels. Others will follow by the end of this month.
In addition to promotions, the government would also make some improvements in marketing strategies, products and human resources.
“Basically it’s aimed to enforce religious values, local customs and to build strong relationships,” she said.
The government will also work with other institutions, such as Indonesian Ulema Council (MUI), Islamic economy communities, tourism industry and academicians.