Mobile Ticket Reservation yet to Earn Customers' Trust  

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  • TEMPO/Dasril Roszandi

    TEMPO/Dasril Roszandi

    TEMPO.CO, Jakarta - Tika Larasati, Marketing Manager for Skyscanner Indonesia, a flight search engine company, said that Indonesians are reluctant to put their trust on online ticket booking system through mobile phones. Majority of Indonesian mobile phone users prefer to book their tickets through travel agents. "Nearly 80 percent of the people do this," she said.

    People who actually use online ticketing mobile application only rely on the application to browse for ticket options and prices. Once they have found what they want, they usually switch to a desktop computer because it has complete features.

    Nevertheless, Tika feels certain that technological advancement will help to improve Skyscanner’s business in this digital age.

    The company, which is based in Edinburgh, Scotland, has provided its services for a long time in Indonesia and is currently cooperating with Tiket.com, Garuda Indonesia, and the Ministry of Tourism and Creative Economy.

    Commercial Director of Tiket.com Dimas Surya Saputra, said that internet connectivity remains as an important issue for customers who often carry out online transactions through mobile phones. "[Customers] are afraid of a failed transaction risk due to bad network that frequently happens. 3G network connectivity is still inadequate [in Indonesia]," he said.

    KHAIRUL ANAM