Fierce Competition of Premium Car Market

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  • Audi A3.

    Audi A3.

    TEMPO.CO, Frankfurt - Early 2014 becomes a historic event for Audi. The German car company has successfully toppled BMW AG in terms of sales. Automotive News reported Audi sales in January-February 2014 have exceeded BMW sales.

    In the first two months of this year, Audi had sold 242.400 units, 383 units more than BMW. Mercedes Benz and Volkswagen came in next. However, Mercedes' market is slightly weaker than VW’s.

    A fierce competition is at the hands of the automotive giants. Audi’s CEO Rupert Stadler said the competition had never been this fierce before. "Although we are on top, I feel that something is lacking. Our focus is the long-term market," he said.

    Audi sales in 2014 were pushed by the demands of the A3 sedan which have increased 43 percent, and the SUV Q7 which have increased 32 percent. Audi’s market in China increased significantly allowing it to break 500.000 unit sales.