TEMPO.CO, Jakarta - Advertisement plays a significant role in decision making for Indonesian customers. A survey on top-class shopping behavior, as published by Nielsen earlier this month, showed that the impact of ads towards Indonesian customers ranked third in Asia Pacific. Seventy four Indonesian respondents admitted that ads helped them to choose brands.
Slightly above Indonesia in the survey were South Korea (79 percent) and Philippine (78 percent). However, Indonesia was far ahead of Asia-Pacific's average of 67 percent and the world's average of 55 percent.
Nielsen asserted that this phenomenon was endorsed by the booming economy and growing middle-class population constantly competing to own popular brands to show off their newly acquired status.
Indira Abidin, Managing Director of Fortune PR, said that the appeal of the digital sector will continue to rise until 2015. Quoting the recently published data by ZenithOptimedia, Indira added that global growth for ads in internet media is predicted to jump significantly between 2012 and 2015.
The research projected the contribution of Indonesia's ad spending growth from 2012 to 2015 would rank fourth globalwide. The US sits on the top spot with US$21,1 million, followed by China (US$13 million) and Argentina (US$4,8 million). Meanwhile, Russia is predicted to take the fifth place behind Indonesia with US$3,28 million.