Indonesia's Ad Market Very 'Sexy', Association Says  

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  • Workers putting up an ad on a billboard. . TEMPO/Gunawan Wicaksono

    Workers putting up an ad on a billboard. . TEMPO/Gunawan Wicaksono

    TEMPO.CO, Jakarta – Maya Carolina Watono, foreign partnership director of the Indonesian Advertising Company Association (P3I), said that Indonesia has a very 'sexy' ad market that can attract foreign investors. "Indonesia’s economy is growing significantly," Maya said in Jakarta, Wednesday, May 29.

    In order to accommodate the Indonesian market, Maya said that P3I will hold further study on Indonesia's advertising business segments. The process, she argued, is essential to map-out the concept of Indonesia’s future advertisement industry.

    "Of course, we will also study the concept of advertisement in other countries," Maya said.

    According to Maya, the ad spending of multiple brands in Indonesia in 2012 totaled at Rp107 trillion. This year, P3I is targeting to make Rp124 trillion.

    P3I data shows that from 2010 to 2011 Indonesia's ad spending jumped by 100 percent. Of the increase, 66 percent was contributed by television commercials, Maya said.

     

    AMRI MAHBUB