Yahoo gives Tumblr Autonomy

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  • Yahoo Chief Executive Marissa Mayer speaks at a news conference in New York (20/5). REUTERS/Adrees Latif

    Yahoo Chief Executive Marissa Mayer speaks at a news conference in New York (20/5). REUTERS/Adrees Latif

    TEMPO.CO, Jakarta - After Yahoo purchased Tumblr with the astonishing US$1 billion on Monday, Tumblr users now are left wondering on how the service will be post-acquisition.

    "[We] ensure that Yahoo and Tumblr integration will still provide freedom to Tumblr," said Ryan Jacob, funding manager of Jacob Internet Fund, as well as Yahoo share holder. The statement was made when he was asked on what advice he would give to Yahoo CEO, Marissa Meyer.

    "I think Yahoo should be really careful. It will be risky to categorize Tumblr into Yahoo bureaucracy," Jacob said.

    Jacob said that David Karp, Tumblr founder, and his team would be given the autonomy to run his office in New York without West Coast intervention.

    Jacob said that Yahoo will direct Tumblr on selling and market without limiting Tumblr content or service. "Tumblr has been remarkably expert on managing content," said Jacob.

    The autonomy message is important to Karp, who will remain Tumblr CEO. Karp reminded his employees that Tumblr "will not turn purple" (in reference to Yahoo's logo), which means that Tumblr remains presenting with the existing content and service.

    Brian Wieser, Pivotal Research Group analyst, said that Meyer had the chance to endorse Tumblr users to produce many premium content for advertisement. The challenge for Meyer is to keep Tumblr users, create blog, and search innovative products.

    COURIER-JOURNAL | APRILIANI GITA FITRIA