Indonesian Wellness Tourism, Exploring Keratons Across Nusantara
TEMPO.CO, Jakarta - Keraton, or the Indonesian traditional royal palace, is a potential for wellness tourism development in Indonesia. The idea surfaced during the discussion at the Indonesia Wellness Tourism International Festival (IWTIF) 2023 at Keraton Surakarta on Tuesday, September 19, 2023. The festival held the theme "Ethnowellness Nusantara (ETNA), Indonesia's Traditional Wellness Destination".
Tanri Abeng, the Chief of the ETNA Board, stated wellness tourism is related to holistic health, consisting of not only physical health but also mental, spiritual, emotional, and social health. Wellness tourism in Indonesia, Tanri said, is related to the existence of 56 keratons in Indonesia. "The potential for economic wellness is huge," he said when met by reporters.
According to him, if domestically the keraton tourism is promoted well, his side will promote wellness tourism abroad to pull more foreign tourists to visit Indonesia. Since, generally, foreign tourists are ignorant about Indonesia's very own wellness tourism, not unlike Malaysia, Thailand, or Singapore.
For now, however, Tanri admitted that there is no established promotional concept for keraton wellness tourism. "So far, the problem is our cluelessness about the huge wellness potential we own. In addition, Indonesia did not promote wellness tourism well," he said.
According to the head of MAKN Daily Kanjeng Pangeran Haryo (KPH) Eddy Wirabhumi, the potential for wellness tourism in Indonesia reached trillions of Rupiahs. However, Indonesia only utilized 5% of the potential. Eddy added that wellness tourism has to be approached holistically. "It's not only about what the end products are but the packaging and the marketing as well," he said.
Meanwhile, the head of IWTIF 2023 organizer Jajang Gunawijaya mentioned that IWTIF strives to reach more market potential and the young generation to increase their awareness on anti-body, immunity, well-being, and boosting the economic activities related to wellness," Jajang concluded.
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